Book: Living Brands
Author: Chris Farmer
Available On: Amazon
Language: English
Rating: 5/5
Living Brands is the first book of the author Chris Farmer that I have read. Chris who has vast experience in brand sales and marketing has shared his thoughts about brands in this book. He has included numerous examples in this book to explain more about brands to the user.
This book is written in two parts:
1 The Objects of our Desire
2 Nuts and Bolts
I agree with the author when he has mentioned how we are conditioned to see that cheap brands must be worse and expensive brands must be better. According to Chris, a real brand is the one that is born of a creator’s vision. The author has mentioned Brand as a person whom we want to get to know. The lifespan of a brand is like that of humans. Some of the brands about which he has talked about are Coca-Cola, McDonald’s, Nike, Puma, Adidas, etc.
This is a thought provoking read. One will learn a lot about branding. The knowledge shared by the author in this book is amazing. Writing style is nice. Language used in the book is lucid and one could understand it easily. Get to know how branding makes the difference by picking a copy of this book.
Sassy Reviews 